ICC's Commission on Marketing and Advertising

Policy and Business Practices

What do we do?

How does it work?

Become a member

Leadership

Task Forces

Business topics and codes

Consolidated ICC Code

Digital marketing

Direct selling

Market research

Food and beverage framework

Sustainability claims

Sustainable consumption & production

Business advocacy

Services

Opportunities

Code, Guidelines & Frameworks

Full list

To promote high standards of ethics in marketing by business self-regulation through ICC international marketing codes, and to elaborate world business views on government initiatives affecting marketing and consumer protection.

		Framework for Responsible Environmental Marketing Communications
		15 September 2011
		ICC Framework for Responsible Environmental Marketing Communications in French
		31 May 2010
		Implementation Guide for the ICC Marketing Codes
		11 May 2010
		ICC Consolidated Code of Advertising and Marketing Communication Practice in French
		11 May 2010
		ICC Paper on Code Drafting
		18 February 2010
		ICC Framework for Responsible Environmental Marketing Communications
		26 January 2010
		ICC Consolidated Code of Marketing and Advertising Practice in German
		13 November 2008
		ICC Consolidated Code of Marketing and Advertising Practice in Finnish
		12 November 2008
		Consolidated ICC Code on Marketing & Advertising Communication Practice in Portuguese
		10 April 2008
		ICC/ESOMAR International Code on Market and Social Research in German
		22 January 2008
		ICC/ESOMAR International Code on Market and Social Research in Spanish
		22 January 2008
		ICC/ESOMAR International Code on Market and Social Research in French
		22 January 2008
		ICC/ESOMAR International Code on Market and Social Research in English
		22 January 2008
		Consolidated ICC Code on Marketing and Advertising Practice in Bulgarian
		6 December 2007
		Consolidated ICC Code on Marketing and Advertising Practice in Spanish
		15 November 2007
		Consolidated ICC Code of Marketing and Advertising Practice in Serbian
		26 October 2007
		Consolidated ICC Code of Marketing and Advertising Practice in Turkish
		26 October 2007
		ICC International Code of Direct Selling (2007 version) available in French
		26 October 2007
		ICC International Code of Direct Selling (2007 version) available in English
		26 October 2007
		Consolidated ICC Code of Marketing and Advertising Practice in Swedish
		24 October 2007
		Consolidated ICC Code of Advertising and Marketing Practice in Russian
		2 April 2007
		ICC Framework for Responsible Food and Beverage Marketing Communication
		October 2006
		Consolidated ICC Code of Advertising and Marketing Practice
		September 2006
		ICC principles for responsible deployment and operation of electronic product codes
		March 2005
		ICC comments on Codex Discussion Paper on Advertising CL 2004/54-FL
		February 2005
		Policy Statement to UPU Bucharest Congress 2004
		June 2004
		ICC Comments on the Proposal for an EC Regulation on Consumer Protection Co-operation
		May 2004
		Freedom of Commercial Communication
		September 2003
		The liberalization of advertising services
		November 2002
		The liberalization of postal services
		October 2001
		22nd Congress of the Universal Postal Union
		April 1999